Our history
The history of the brand dates back to the end of the 90s, when the founder, Giuseppe Graffeo, decided to found his own company of handcrafted ties: thus Graffeo Cravatte was born! A new company that launches onto the market, establishing itself almost immediately as a leader in the men's accessory sector. Graffeo creations are unique, with attention to the smallest details and above all they are conceived and designed by Giuseppe.
The company grows and with it the products grow too. Over time, scarves, Pre-Tied Bow Ties, pocket squares and ascots were added to the range of ties: all unique, hand-made pieces that are destined to acquire value over time, until they become true works of art.
In 2018 Graffeo is finally ready to make itself known beyond the Italian borders and to bring the name of Made in Italy high. The online shop becomes an opportunity to export a product completely sewn in Sicily to the world. After 5 years the company, now also established abroad, decides to renew itself and to express its full potential using a fresher coordinated graphic in step with the times.
To date, Graffeo boasts retailers in Italy and around the world, but above all the online shop with the largest number of men's accessories.
It has made uniqueness its strength and presents itself to customers as a solid and reliable.
1995
Graffeo Cravatte is born
The history of the brand dates back to the end of the 90s, when the founder, Giuseppe Graffeo, decided to found his own company of handcrafted ties: thus Graffeo Cravatte was born!
A new company that launches on the market, establishing itself almost immediately as a leader in the men's accessory sector.
Graffeo creations are unique, with attention to the smallest details and above all they are conceived and designed by Giuseppe.
The identification between the product and its stylist are the basis of the concept that leads to the development of the first Logo: two "G"s that intertwine inside an oval. The typographical similarity between the letter “G” and the letter “C” makes it possible to read both “Graffeo Cravatte” and “Giuseppe Graffeo” in this logo.
The growth of the company also corresponds to the increase in production: not only ties, but also Pre-Tied Bow Ties, ascots and scarves.
All unique handmade pieces, destined to acquire value over time until they become true works of art.
2018
Graffeo is online!
The company is finally ready to make itself known beyond the Italian borders and to bring the name of Made in Italy high. The online shop becomes an opportunity to export a product completely sewn in Sicily to the world. On this occasion the brand is renewed, the two intertwined "G"s are increasingly recognizable and welcome within them the date of foundation of the company. The use of a more sinuous script font compared to the previous one recalls elegance and recalls the weaves of the fabrics used.
2023
Graffeo is renewed!
After 5 years, the company, now also established abroad, decides to renew itself and to express its full potential using a fresher coordinated graphic.
The first two logos stood out for the basic idea, the similarity between the letters "C" and "G", and the desire to identify Graffeo with its flagship product: the tie.
The next step was completely natural: the "G" definitely becomes with a tie. The suppleness of the font used recalls the softness of the silk used to sew all Graffeo products. The first element that makes up the logo is a "G" inscribed in a square, the construction of this character is almost left to chance, like a tie resting softly on a surface. Inside the letter is a small four-leaf clover, notoriously a symbol of luck but also of rarity and uniqueness due to the presence of 4 leaves instead of 3. Uniqueness distinguishes all Graffeo products, especially the 4 types that characterize the brand: the Patchwork Ties, Knot Ties, Vintage Ties and the Sicily Collection.
The second element that makes up the logo is the name Graffeo which takes the stage by showing itself in all its majesty with the "ff" that soar upwards, intertwined like threads of a plot.
A plot, a story, that of Graffeo Cravatte, which is not destined to stop here.
The change of look also involves the website which is renewed and welcomes the new logo and new colors while ensuring the best experience for the user who will not find himself lost. Some tricks and small changes will make navigation easier and more immediate.